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Amy Winehouse x Fred Perry Spring/Summer 2011

Posted by PHLOH MAGAZINE on March 5, 2011 at 7:33 PM Comments comments (1)

Amy Winehouse now aged 27 is looking healthy and happier than ever and appears to have finally put her troubles behind her. The singer seems to have turned a corner after finally kicking her well-documented drug habit and insists she has been drug-free for a year. She said: ‘I’ve finally escaped from hell. Before I came out here I looked at a photo of myself in the paper and was horrified.' 

Amy has now teamed up with Fred perry and designed a spring/summer collection due to launch in Fred Perry stores and online on Monday 7th March.

The range includes slimmed down twin-tipped polo shirts, the iconic Harrington jacket, the Amy gingham bowling shirt, a Hawaiian print halter neck dress and scarlet red hot pants…to list a few!



Jessie J talks fashion

Posted by PHLOH MAGAZINE on March 1, 2011 at 5:47 PM Comments comments (0)

Jessie J talks fashion as she reveals what really intrigues her when picking out clothing for her wardrobe. Speaking about where she gets her style, she says “I’ve never been a follower to be honest with you, I don’t watch other people. The only person that I really look at for style is Rihanna”


Follow Jessie J around the shops to see for yourself where she gets that unique style of hers!

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Puma Africa Collection

Posted by PHLOH MAGAZINE on May 11, 2010 at 1:29 PM Comments comments (0)



Puma have teamed up with Kehinde Wiley to create a collection of apparel, footwear and accessories for men and women featuring the signature bright, bold, African-inspired patterns he is known for.


New York artist Kehinde Wiley is one of the world's most sought after artists, Wiley's work stands apart- depicting contemporary African American men in elaborate, graphic and colorful wallpaper-like backgrounds. The puma collection is inspired by his vibrant work and the The Spring Summer 2010 lifestyle collection is now in stores.



Check out the collection HERE

Pepsi launches 'Africa-theme' body paint World Cup campaign

Posted by PHLOH MAGAZINE on April 13, 2010 at 1:57 PM Comments comments (0)


Pepsi Max is launching a new advertising campaign featuring football stars Messi, Drogba, Henry, Lampard and Fernando Torres in a new body paint campaign.


The marketing campaign is due to launch this summer.


See Here


The body paint campaign forms part of the overall Pepsi Max marketing strategy, which includes the latest Pepsi Max TV commercial. This new TV advert filmed in Africa will show the footballers covered in body paint aiming to reveal “their true colours” and showcases players talents.


Didier Drogba who features in the yet unseen film said:

“When Pepsi MAX first approached me with the idea of using body paint as a way to bring to life their campaign this year I thought it was brilliant idea. In every football stadium around the world you see colour in the stands, but more so in African Stadiums where fans often use body paint to show their support for their team. Putting paint on the players was a great way to show our love for the game and I think the results are amazing.”


Earlier this year, Pepsi Max launched a soundtrack ‘Oh Africa’ by Akon, Keri Hilson and the Soweto Gospel Choir. Didier Drogba and Fernando Torres appear in the music video.


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Ciara New Campaign for Adidas Originals, shot in London

Posted by PHLOH MAGAZINE on April 11, 2010 at 8:29 PM Comments comments (0)

As part of adidas new Originals campaign Ciara came to London to film her part in the new ad alonside the likes of David Beckham, Noel Gallagher, Agyness Deyn, N-Dubz, Mr Hudson, Snoop Dogg and Dynamo. 


 In the campaign Ciara shows off her toned body in a new campaign for adidas Originals, shot in London last year.

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These are some of the first Photos. See Here

Here Ciara talks about her style and tells us what she loves to do in London

"I can't come to London and not eat Nandos or go to Topshop"

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Sean John Spring/Summer 2010 Campaign

Posted by PHLOH MAGAZINE on March 13, 2010 at 1:32 PM Comments comments (0)


Sean John announces their spring 2010 advertising campaign shot by celebrated photographer, Brooke Nipar, who also shot Sean “Diddy” Combs’ new album packaging, “Last Train to Paris.” 

Sean John is moving back to the days of high modern fashion allowing the market to be continually surprised by their new aesthetic. An all black-and-white ad campaign communicates the path Sean John is taking for future collections, campaigns and initiatives. 


The 11 year-old brand always excites the market with its originality.


This season’s campaign conveys the subtlety and refinement of the Sean John brand and depicts where the brand is moving for the future. It showcases the new modern aesthetic and fit across the collection including the introduction of two new slimmer denim fits, the Marcus and Clayton. Lower rise, narrow straight leg silhouettes update the denim bottom offering. It is Sean John’s first black-and-white campaign since its award-winning “Be” campaign in 2004 and the theme for this spring is “Rebel Seduction.” Each delivery for Spring 2010 focuses on a rebel from a different time period… the mod rebel, the rocker rebel and the b-boy rebel. The new images will live primarily on the web and outdoor as well as the windows of the Sean John 5th Avenue flagship store.


See collection photos


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